Identity and many different assets that I created for my band, Waster, featuring a billiards-inspired logo and a striking, hot pink colour-scheme.
[ Year ]
2025
Waster
I brainstormed imagery to represent the idea of a 'waster' and remembered the notion that being a good pool player is a sign of an ill-spent youth. This gave me the lightning bolt idea to create a 'W-Ball' as the overall image to represent the band. Using pool as a core them presented me with lots of opportunities for branding and promotion.
I created this animation by making frame-by-frame instances of the W-Ball logo and animating in After Effects to create a recognizable intro/outro sequence.
Our debut single, 'Fool's Circle' released on April Fool's day. This is the artwork I created for it - I scanned images of my face and masked in circles to get across the idea of a repeating cycle.
I generated this canvas animation from the original single art, playing further into the circular theme.
I created a photo-version of the W-Ball for use as a profile picture across different platforms.
An example of the brand in action on a social media post.
Another example Reel from the track's release day on April 1st.
